An SEO Guide to URL Parameter Handling

An SEO Guide to URL Parameter Handling
February 14, 2020 Seo Essence
An SEO Guide to URL Parameter Handling
URL parameters can be terrifying for an SEO since a mixture of parameters can make lots of URL variations out of the same content. However, the URL parameter plays an important role in a user’s experience, so it is necessary to know how to use them in an SEO-friendly manner. Here are some steps to follow to understand your parameter issue appropriately
  • Run a crawler
  • Use a tool for a crawler to find for any instance of the question mark in the URL.
  • Look in Google Search Console URL Parameters tools
  • Google normally adds any issue arises, so you can find your parameters-based URLs here.
  • Review log files
  • Check if the Googlebot is crawling parameter-based URLs.
  • Search with the site: inurl: advanced operations
  • It is necessary to know how Google is indexing the parameters you found by putting the key in a site.
  • Look in Google Analytics all pages report
  • Search for question marks to see how the parameters you found are being used by users. Make sure that URL query parameters have not been disqualified in the view setting.
With all the details, you can decide how to handle your site’s parameters and address any SEO problems SEO solutions to problems with URL parameters There are different tools you can use to address URL parameters and increase your SEO.
  1. Limit parameter-based URLs
If you review how and why parameters exist, you can find ways to eliminate the number of parameter-based URLs and reduce the negative effect of SEO. You need to remove unnecessary parameters, avoid empty values, use keys once, and order URL parameters. This approach will enable efficient use of crawl budget, reduce any duplicate content problems and consolidate ranking indications to fewer pages. While this method does need some technical implementation time, it is suitable for all types of parameters.  
  1. Rel=” Canonical” Link Attribute
This Rel=” Canonical” Link Attribute tells a page that has the same content to another. This motivates search engines to combine the ranking signals to the URL specified as canonical. This tactic does have benefits, including easy technical implementation, the ability to save against duplicate content problems and the consolidation of ranking signals to the canonical URL, furthermore, it does waste crawl budget on parameter pages, it is interpreted by search engines as a strong hint.
  1. Meta Robots Noindex Tag
A noindex command for any parameter based page without adding any SEO value. This tag will avoid indexing your page in the search engines. URLs with a “noindex” tag are likely to be crawled less frequently and if it is present for a long time will lead Google to nofollow the page’s links.  
  1. txt Disallow
The robot.txt file is what search engines look before crawling your site. If they see something is disallowed, then they won’t even go there. You can use this file to block crawler access to parameter-based URL or only to detailed query strings you don’t want to be indexed. So, these are some guides to URL parameter handling. You can connect with SEO Essence Technologies for the best SEO assistance or services. The qualified and experienced team here knows how to make your image in the online market.