How Website Redesign Can Help in Better SEO

How Website Redesign Can Help in Better SEO
January 4, 2020 Seo Essence
How Website Redesign Can Help in Better SEO
Redesigning a website is not a new thing for the business owners. Companies invest a lot of money into making the best version of their business site that they could probably manage to pay for. The reason behind it is clear is to show their good picture on the Internet. Once the website has been launched, your traffic can suddenly drop. There are many B2B companies that don’t get good traffic due to their frequent connection to a particular industry. Also, they can lose 10% of website traffic which can be problematic for them. Redesigning the site can eliminate the website traffic. Normally, this is a common issue which can be avoided if you take into account the potential causes of a decrease in traffic. These causes include but are not restricted to:
  • New content
  • Change in URL
  • New Technology
  • New pages and sections
  • Change in the protocol
  • Change in the domain name
  • Structure of internal links
You should equip yourself with a method that will make the change from your old site to a new version. Here is the checklist of website redesign methods that will help you preserve your rankings and prevent SEO-related troubles:  
  1. Optimization of Content
Google released the list of needs to the content quality and gave the definition of bad-quality content that has the following characteristics:
  • Content with broken links and low-quality
  • Lack of trustworthiness, expertise, and authoritativeness quality
  • Not having the purpose of the page
  • Problems with website maintenance
  The common occurrence during a website redesign is the latter and has a bad impact on SEO. Starting a new site presupposes running content quality tests before you switch from your old site. IT is necessary to check the content volume as well as the quality and resolution of images and videos. CMS platform makes a media archive that allows you to update content. You can run an immediate background, making copies of content from your website to make sure that you have everything at hand to optimize the new website content.
  1. 301 redirects
301 redirects are lasting redirects protecting up to 99% link impartiality. During a website redesign, it is a great way of presupposes the content on the same URLs. Some CMS platforms allow you to redirect content with retaining all the internal and external links. For example, WordPress allows you to redesign your pages while making the permalink structure. If you don’t use CMS that provides this feature, it is suggested to keep the old site for a while before you switch it off to check if all links work rightly.  
  1. Updating backlinks and internal links
During a website redesign, broken links are a common occurrence. If you have a blog section in which you reference your previous posts, there is a chance that due to changed URLs and domain, your internal URLs might need an update. If you make various versions of your site in different languages, you will experience the same thing. Broken internal URLs were among the issues for any business. Also, bad SEO results can be caused by broken and invalid backlinks that you refer to assist content credibility. If you are about to launch your redesigned website, you can notify Google about the latest changes to maintain your traffic. Google provides Webmasters Tools that include the address tool change. After this, your site must be indexed. Once you make these changes, your website redesign should work more gently. You should maintain your SEO services and preserving traffic to redesign and launch your website. Connect with SEO Essence Technologies for the best services regarding website design and SEO.